Sales Lead Qualifier
AZA, Ghana
Job Description
Company Summary
AZA Finance is an established provider of currency trading and cross-border payment solutions which accelerate global access to frontier markets through an innovative infrastructure. By leveraging cutting edge technology in our flagship products, AZA is able to significantly lower the cost and increase the speed of business payments to, from and across frontier markets.
We make international Payments, FX and Treasury through our web and API platforms easier and better for enterprises doing business in Africa. All directed by our expert team, who bring decades of experience in frontier markets, fintech and financial services to your business.
Our partners utilise our hybrid financial infrastructure and deep local knowledge to manage liquidity and send payments to dozens of bank networks, mobile money operators and payments aggregators across Africa.
Licensed by the UK’s FCA and the Bank of Spain, AZA Finance is a market-maker in every major African currency. AZA Finance was founded in 2013 and now has offices in Nairobi, Lagos, London, Luxembourg, Madrid, Kampala, Accra, Durban and Dakar.
Job Summary
As the Sales Lead Qualifier, you will be responsible for recognizing high interest prospects and generating qualified leads for AZA Finance’s services. You will support the marketing team with calling the leads in a timely manner, rigorously going through the qualification process and driving conversions. Your role will also involve supporting the digital team with feedback on the leads and how to improve the campaigns. The sales lead qualifier needs to understand the importance of the lead and how it affects the revenue targets.
This will be based in these cities on choice; Ghana (English Speaking), Senegal (French Speaking)
Responsibilities
How your skills and passion will come to life at AZA:
- Actively qualify leads that the marketing team have generated that satisfy internal criteria and KPIs
- Identify potential new business by responding to all inbound leads and determine whether the lead is a viable match based on a pre-established set of criteria
- Call / text / email all leads within a timely manner and not give up on them
- Liaise with the sales team to determine good leads
- Generate referrals from current clients and other sources such as web and generated lists
- Outbound calling to follow up on older leads informing them of new products and gather contact information, market data, qualifiers and other information from prospects; enter and maintain accurate data in the CRM system
- Nurturing unqualified leads to keep them in the sales cycle
- Provide sufficient follow-up via phone and email
- Guide lead through application process from start to finish
- Implement creative and modern techniques to generate viable leads across the regions.
- Understand customer business issues and how these issues can be solved with AZA Finance’s services
- Build relationships with the prospective new client’s key decision makers and serve as the primary first point of contact throughout the acquisition/sales lead qualification cycle
- Develop and follow quarterly, monthly, and weekly plans with specific, measurable goals.
- Create reports to present lead data/trends for the marketing team
- Create/research thorough market analysis and customer segmentation for the region
- Design, develop and improve nurture campaigns with targets of converting inactive customers or lost leads
Requirements
- Ambitious and passionate professional with 2 - 3 years’ experience as a lead qualifier
- Advanced Microsoft Office and Google Suite Tools skills and experience in using Salesforce is an added advantage
- Ability to understand and help promote the customer-centric vision at AZA Finance.
- Quantitative individual with a love for numbers and data analysis.
- Excellent interpersonal, communications ( (written and oral) , presentation, and listening skills.
- Creative problem solver with the ability to work independently with minimal guidance.
- Persevering and willing to roll up your sleeves to do whatever needs to be done
- Team player.
- Good time-management skills.
- Great interpersonal and communication skills.
- Fluent in both English and French (verbal and written).
Benefits
- A competitive salary.
- Global / regional network / exposure in FinTech / Blockchain industry.
- One of the hottest, fastest scaling start-ups in Africa.
- Casual work environment.
- Great work-life balance.
- We value autonomy.
- Opportunity for growth for all employees.
- Opportunity to work har