At UiPath we see boundless potential in the way we live. It drives the way we work. Our culture is our most valuable asset, that's why it acts like a compass to us. We’re fast, immersed, humble and bold.And that’s not just words on the walls. Eliminating time-consuming tasks means people get to do more of what they love. It’s an inspiring, high stakes challenge that motivates us, and this common passion bonds UiPath employees globally. We all strive every day to be better and to accelerate human achievement. We make robots, but we hire people. Would you like to be part of this journey?
This is what you'll do at UiPath
Our most valuable asset:
We support the open and respectful exchange of ideasfrom both within and outside of the company.
We do not hide from our own failures or scorn the failures of others.
We trust each other: to own our work, to always seek excellence, to reach beyond our past achievements.
We believe in creating a safe, generous, accepting workplace where people can be their authentic, best selves.
We are a meritocracy.
We wholeheartedly share what we know not just with each other, but with anyone who wants to explore and contribute.
We prize introspection and action equally.
We believe in our technology and its potential to accelerate human achievement.
Who we’re looking for:
The Product Marketing, Specialist is accountable for leading UiPath that is responsible for the revenue, marketing share, impressions, satisfaction based on our all products/services in Japan. This roll have to understand, orchestrate, and influence customer campaigns, marketing activities, and deliver product, solutions and customer campaign feedback to the business. Alongside their team, they must develop strong partnerships across marketing, partner, services and sales to lead and execute both the in-year fiscal priorities, while ensuring that we are building sustainable motions/capabilities to drive longer-term success.
In addition to driving the business forward, a successful candidate is required to build and maintain a strong understanding of the product set, specifically at evangelist level(200-300), and a deep understanding of customer solutions and strategies and end-to-end market ecosystem. In addition, they must be able to articulate the local competitive landscape and develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights and customer feedback.
Build depth of understanding of key audiences, including audience segmentation, their attitudes and purchase behaviors
Develop and evangelize internally product strategy
Drive execution of product roadmap and product launches
Engage with sales in account and territory planning to ensure opportunities are identified in plans
Develop competitive tactics to drive target market share gains
Influence and orchestrate, across segments, across disciplines (i.e. sales, marketing, services, partners) and between the Japan and corporate
Determine a common set of key performance indicators for marketing activities in collaboration with other teams (i.e. segment marketing, central marketing organization, other business groups)
Ensure the product/service strategy is represented in plans to drive growth and share
Business Insight amp; Rhythm of the Business:
Accountable for the business goals and targets of all products/services (revenue, market share, impression and satisfaction).
Track success key performance indicators for rhythm of the business and put in place correction of errors
Lead preparation for business reviews and meetings from products/services perspective.
Participate in meetings with stakeholders to share learnings and current state of the business
Maintain product knowledge and be the voice of all products/services value proposition to customers, partners and the market.
Lead relevant contents readiness, such as customer benefits, customer stories, competitive differentiators and value of the product roadmap supporting all sales/marketing activities, including those owned by other teams
Partner with segment teams to drive customer and partner readiness and product evangelism
Assess the overall ecosystem (internal sales, Partner sales, connected sales and marketing motions) and establish changes needed to build a sustainable compete muscle against our prioritized competitors.
Actively engage across key stakeholders supporting a whole of UiPath to execute programs/campaigns/product launch activities
Be the voice of the field by ensuring timely updates and feedback to engineering team, corporate on product marketing and campaign execution in Japan
Leverage corporate and local business intelligence for reporting and analysis of performance to local and corporate leadership teams
Review, monitor and adjust strategies and action plans to accelerate market share against prioritized competitors
Share best practices with peers in local and corporate to benefit the broader of UiPath.
This what you'll bring to the team
Bachelor’s degree from an accredited university in a related field.
5+ years of experience in a marketing or content developing capacity.
Experience with creation of marketing collateral and overall content (white papers, brochures, video etc.) for software product marketing.
Excellent language communications skills. (Japanese: Fluent+, English: Business+)
Candidates must be willing to provide samples of their work product (such as, marketing collateral, presentations, or webcasts).)
Intermediate to advanced skills with Microsoft Office Suite (PowerPoint, Excel, Word, Outlook etc).
Ability to work in a matrixed organization (with product management, corporate and demand marketing, and sales) with positive influence.
Excellent interpersonal skills, with a proven track record of establishing credibility with key customers, prospects and business partners, sales, customer support and development.
Ability to travel up to 10-20% annually.